TLB Strengthens its Presence in Singapore with Key Senior Appointment

July 19, 2021

TLB Strengthens its Presence in Singapore with Key Senior Appointment


Transamerica Life (Bermuda) Ltd. (TLB) announced recently Mr. Ji Hsien Lim has joined the firm as its Head of Sales & Distribution for its Singapore Branch Office.    

As Head of Sales & Distribution for TLB in Singapore, Mr. Lim will be responsible for leading the distribution team and executing the Company’s distribution strategy in Singapore to drive profitable sales and accelerate business growth.  Mr. Lim will support and cultivate key relationships with brokers, private banks and other financial firms to further expand TLB’s distribution channels.  He will report to TLB’s global Head of Sales and Distribution, Mr. Jeremy Young and TLB’s Singapore Chief Executive, Mr. Benjamin Chua. 

Mr. Lim comes to TLB with significant experience in the High Net Worth (HNW) insurance market, with 19 years of experience working in financial services.  Having worked for both insurers and banks, Mr. Lim has developed a strong reputation for business development and is well regarded in the industry.  He was most recently at Prudential where he was Head of HNW Solutions, and prior to that he was at AIA Singapore where he served as their Head of Brokerage.

“We’re delighted to have Ji Hsien join TLB.  With his vast experience and strong business acumen, we are confident that he will become a pivotal and solid force on our distribution and Singapore leadership teams. His appointment further illustrates our commitment to the Singapore market as well as our ambition to be a leader in the HNW insurance space, and provider of choice for our business partners and customers,” said Jeremy Young.

TLB is a leading life insurance company dedicated to serving HNW and Ultra High Net Worth (UHNW) individuals. As a life insurance provider solely focused on the HNW market, TLB has extensive experience in handling large sums assured and complex cases to support legacy and business planning for its customers.